Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture, sound and personalized TV experiences.

Features

• Modern Frame Design
• Art Mode
• Artful Picture Quality with QLED
• Samsung Vision AI
• Anti-Reflection with Matte Display

Modern Frame Design

Looks like real art with a slim design that mounts flush to the wall, customizable bezels³ to match your style, and an external hub that connects the TV to power and your devices with a single wire.

Art Mode

When you're not watching TV, the Frame transforms into art.¹ Access a curated collection from the Art Store or upload your own photos.⁴ Finish the look with various mat styles and colors.

Artful Picture Quality with QLED

Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.

Samsung Vision AI

TV, tailored to you with AI-enhanced⁵ picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.

Anti-Reflection with Matte Display

See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.

Motion Xcelerator 144Hz

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.⁶

Customizable Frame

Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.³

Slim-Fit Wall Mount Included

The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.

Motion + Brightness Sensor

Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.⁷

Endless Free Content / One UI Tizen

Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.⁴

Disclaimers

1. Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
2. Samsung Vision AI features vary by model; see individual model for more info.
3. Customizable bezels sold separately.
4. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
5. Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.
6. 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50" and 43" have Motion Xcelerator(60Hz).
7. Motion sensor is activated after turning it on in Settings and only operates in Art Mode.