Our organic, ultra-soft cotton French terry crewnecks are back this year in a beautiful seaside blue! Made from a custom knit fabric with looped yarns on the interior and a smooth, luxurious surface on the exterior, each piece is individually garment-dyed for a unique patina. The crewneck features a custom Pure Project forest design on the back and a classic front-left breast logo. Additionally, no toxic dyes, chemical fertilizers, pesticides, or formaldehyde were used in the production of this product. This is an exceptionally high-quality and comfortable version of everyone’s favorite wardrobe essential!

Join our sustainability mission:

To be the spark that changes the direction of our world for a better environmental future. 

We look for merchandise partners who align with our ethical principles and focus on these key standards:

SUSTAINABILITY PRACTICES

Only the best environmentally friendly, organic, and recycled materials here. Our partners are often GOTS and OEKO-TEX certified.

CHARITABLE GIVING

We love giving back and love partners who do too. Our partners are 1% for the Planet members, Certified B-Corporations, Certified Plastic Neutral, and/or Certified Carbon Neutral.

ETHICAL FACTORY OPERATIONS

All factories we work with ensure ethical treatment of workers and sustainable working conditions. We look for certifications such as WRAP, Sedex, Fair Trade, and Fair Labor.

PRODUCT DURABILITY

Since we’re focused on reducing our contributions to landfills, increased durability means less waste & destruction. 

Our fundamental mission is to make beer a force for good. Through our craft, we strive to inspire and implement solutions to the environmental crisis, and we are excited for you to join us in this mission. Learn more on our Sustainability page.