Strong character, hight standards and ergonomic design. 

From the manufacturer:

The ultimate watch for competitive gents who seek success in everything they do is the chronograph.
The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and
confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and,
courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped
with a convenient stop-watch complication, proving ideal for measuring elapsed periods of time when
vital seconds matter.
However, the AIKON Chronograph 44mm is equally suited to evening attire, when the pace is more
relaxed and a handsome, reliable timepiece is the perfect horological partner for a night out. Available
with a choice of silver, black or cool blue dials, the AIKON Chronograph 44mm harnesses the
greatness of an iconic watch from the past whilst delivering a new look for the future.
Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir faire and the
company's exceptional design expertise. This timepiece delivers superb value, standing out from the
crowd with its unique and admirable array of qualities. It is the perfect watch for the successful
professional. Embrace the AIKON, exhibit your own style. Your time is now. Be your own icon.