Binding: Paperback
Description: In this intriguing blend of branding how - to and business memoir an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals as well as students in these fields this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business from small businesses to globally recognized brands.
Title: Creating Brand Cool Brand Distinction In The Online Marketplace
Author(s): Abraham Joan
Publisher: Taylor & Francis Ltd
Barcode: 9780367693145
Pages: 100 Pages
Publication Date: 5/17/2021
Category: Retail Sector