A sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

What is normcore signature shampoo?
Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

Who it’s for?
Fine to medium hair types 1-2c

Why it’s special?
It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• Leaves hair 7x more conditioned*.
• Coconut Acid - provides excellent lathering + conditioning
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**

*clinically proven when using shampoo + conditioner together as a system.
**based on a consumer at-home test of 51 participants.