Binding: Paperback
Description: This book provides a comprehensive guide for marketing and planning practitioners managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts and gives practical advice on how to obtain and use the necessary information offers strategies for both attack and defence. The text builds on a sound conceptual foundation and draws heavily on the author's practical experience.
Title: Competitor Analysis Turning Intelligence Into Success
Author(s): Jenster Per V.
Publisher: John Wiley & Sons Inc
Barcode: 9780471499916
Pages: 296 Pages
Publication Date: 5/16/2003
Series: CBI Series in Practical Strategy
Category: Management & Management Techniques