Binding: Paperback
Description: Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development production sales and customer experiences in physical online and virtual environments. The key technologies impacting the ecosystem are explored including artificial intelligence virtual reality augmented reality digital fashion design NF Ts 3 D textiles and blockchain. Strategic concepts such as retail - tainment phygital gamification and e - commerce are analysed alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples interviews and case studies drawn from a wide range of global fashion disrupters and cutting - edge brands. Engaging activities exercises and technical step - by - step guides are incorporated throughout which will both consolidate how technology is driving change in the industry but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter - by - chapter Power Point slides a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management Fashion Business and Fashion Technology.
Title: Fashion Business And Digital Transformation Technology And Innovation Across The Fashion Industry
Author(s): Conlon Jo
Publisher: Taylor & Francis Ltd
Barcode: 9781032428475
Pages: 292 Pages, 36 Tables, Color; 43 Line Drawings, Color; 9 Halftones, Color; 52 Illustrations, Color
Publication Date: 6/28/2024
Series: Mastering Fashion Management
Category: Fashion & Beauty Industries