A gentle, vegan, cruelty-free, 100% natural mascara. For luxuriously long, super sexy, upturned lashes that transform your eyes in less than two minutes. This truly divine, all in one volumising and lengthening mascara is smudge, smear and flake resistant; Providing 24-hour coverage in a glossy, deep-moisturising and award-winning formula. Our argan oil mascara is handmade with 100% all-natural ingredients: Aqua, Rice Bran Wax, Organic Olive Oil, Organic Argan Oil, Cetyl Alcohol (Coconut), Carnauba Wax, Candelilla Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron Oxide (CI 77499), Aminomethyl Popandiol, Phenoxyethanol. Cleanse, tone, exfoliate, moisturise and apply your base makeup as required. Now starting at the roots, gently coat your eyelashes with Poppy Austin® argan oil mascara, using a wriggling motion. This ensures that there is more volume at the roots, and your lashes don’t feel weighed down. Apply additional coats until you achieve the desired thickness, making sure not to pump your applicator brush into the tube repeatedly, as this can cause the mascara to dry out.