The newest addition to the iconic Peroni portfolio, Peroni 0.0%, will offer a stylish, no-alcohol alternative to the world of beer. It is not about removing alcohol, but enjoying life lived fully, when the occasion or the context could call for an alcohol-free beer. Peroni Libera, meaning ‘free’ in Italian, empowers loyal Peroni Nastro Azzurro consumers and beyond, with the freedom and choice within their busy lifestyles, to opt for a 0%. To add a touch of Italian style, without the alcohol and without the compromise on the great taste or occasion.