Why It's Cult

Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspectives, the brand cuts out the unnecessary and focuses on what's actually needed. Formulated using gentle ingredients, the Clarifying Detox Shampoo (235ml) removes buildup from product and pollution for a softer, more manageable mane.

Description

Hit the reset button during your shower routine with the Clarifying Detox Shampoo (235ml) from Living Proof.

Thanks to hard-working chelating agents, this nourishing formula works to wash away stubborn hard water deposits and impurities, while surfactants help to remove pollution particles that sit in our strands. What's more, to complete this gentle yet effective detox, it features a negatively charged polymer to reduce the buildup of product in your hair. Finishing with an infusion of moisturizing witch hazel and oil-absorbing charcoal powder, it leaves your locks cleansed and enriched with a silky shine.

How to use

Apply to wet hair. Lather. Rinse. Follow with conditioner. Use in place of regular shampoo as needed. For hard water buildup removal, leave on for 1-2 minutes before rinsing.

Cult Conscious

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.